Brij Hotels, a burgeoning boutique hotel brand, announced the successful closure of a $4 million Series A funding round on March 19. This funding round was prominently led by the Manipal Education & Medical Group (MEMG) Family Office, indicating a significant milestone for the hospitality chain.
Strategic Expansion and Strengthening Presence
The investment, which saw active participation from notable investors including Abhiroop Jayanthi, Managing Director at Bain Capital, marks a pivotal moment for Brij Hotels. The infusion of capital will be strategically utilized to fuel the brand’s expansion plans and fortify its foothold within the fiercely competitive hospitality industry.
Commitment to Local Communities and Unique Experiences
Co-founder of Brij Hotels, Udit Kumar, emphasized the brand’s dedication to not only providing luxurious accommodations but also to celebrating and empowering local communities. This commitment resonates deeply with the evolving preferences of Indian consumers who increasingly seek authentic and immersive experiences during their travels.
Capitalizing on Growing Demand in Boutique Hotel Segment
Citing a report by HVS ANAROCK, which highlights the robust growth of over 50 percent in the global boutique hotel segment over the past three years, Brij Hotels is strategically positioned to capitalize on this burgeoning demand. By blending luxury with local engagement, the brand aims to deliver unparalleled experiences in unique and culturally rich locations.
Endorsement from Industry Leaders
Ranjan Pai, Chairman of the Manipal Education & Medical Group, expressed confidence in Brij Hotels’ distinctive approach to leisure travel. He lauded the co-founders, Udit and Anant Kumar, for their vision in creating a truly unique company that resonates with the discerning modern traveler.
About Brij Hotels
Brij Hotels currently boasts a portfolio of eight operational hotels strategically located at key tourist destinations. Notably, 75 percent of the hotel staff are locally sourced and trained, underscoring the brand’s commitment to community engagement and sustainable tourism practices.
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By Ravi Kumar