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PropUp Partners with OTH Capital to Accelerate Multifamily Renovations and Maximize Returns

PropUp Partners with OTH Capital to Accelerate Multifamily Renovations and Maximize Returns

United States#PropUp
+7 more

By PropTechBuzz

11/12/2025

Real-time tracking and streamlined coordination enable faster unit turns, higher occupancy, and better rental performance.

PropUp, a provider of maintenance and renovation technology for the rental housing industry, has deployed its property maintenance and renovation platform with OTH Capital, a private equity firm specializing in residential acquisitions and development.

The collaboration enabled OTH Capital to digitize inspections, monitor renovation progress in real time, and streamline unit turnovers across its portfolio—most notably at its Astra and Carina properties.

Centralized platform for faster turnarounds

OTH Capital faced the task of repositioning 560 Class C units to Class B within a 36-month period. To meet this timeline while maintaining high occupancy, the firm required a solution that could enhance coordination and visibility across teams.

With PropUp’s platform, OTH tracked every unit turn and centralized communication among technicians, vendors, and asset managers, improving operational efficiency and transparency.

“Repositioning hundreds of units across multiple properties on tight timelines is a monumental task,” said Nicholas Yarnall, Managing Partner, OTH Capital. “PropUp gave our team the control and insight we needed to stay ahead of schedule, maintain high occupancy and drive rents, ensuring we maximized the value of these assets. The platform’s ease of use and real-time tracking were critical to our success.”

Operational impact and financial results

Following the deployment, PropUp trained a 10-member team in one day. The platform helped OTH achieve:

  • Reduction in average turnover downtime from 63 days (Astra) and 57 days (Carina) to 21 and 25 days, respectively.

  • 24 units renovated per month, surpassing the initial target of 15.

  • Rent increases of 12% at Astra and 9% at Carina during the renovation phase.

  • 91.25% average occupancy maintained throughout the project.

  • Completion of full repositioning and disposition in 15 months, realizing a 2.32x return and 81.4% IRR.

“PropUp is designed to help teams manage complex turns and repositioning plans with precision and speed,” said William Gottfried, CEO of PropUp. “In working with OTH Capital, we were able to show how our platform can not only streamline operations but also directly impact financial outcomes. The results speak for themselves—faster unit turns, reduced vacancy loss, larger trade-outs, and an accelerated path to disposition.”

Industry presentation

Gottfried and Will Yarnall, Vice President of OTH Capital, will present the case study at the 2025 NMHC OPTECH Conference & Expo on November 18, 2025, at the MGM Grand Hotel & Casino, Las Vegas. The session will cover how OTH leveraged PropUp’s tools to shorten renovation cycles and sustain occupancy during repositioning.


About PropUp

PropUp provides maintenance, facilities, and property operations tools for apartment and single-family rentals across the United States and Canada. Founded by operators with decades of multifamily experience, the company focuses on improving operational efficiency and financial performance.

About OTH Capital

OTH Capital, based in Austin, Texas, is a real estate private equity firm focused on acquiring and developing residential real estate assets.

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STARTUP NEWS

Tulu Raises Additional $17M in Series A Funding

By PropTechBuzz

11/21/2025

Tulu, a New York–based company that provides a product access and usage platform for residential buildings, has secured an additional $17M as part of its Series A round.

Funding Overview

The round was co-led by GreenSoil PropTech Ventures, Bosch Ventures, and New Era Capital Partners. Other participants included Regeneration.VC, Good Company, Aviv Growth Ventures, and i3 Partners.
The latest infusion brings the company’s total Series A funding to $37M.

How Tulu Operates

Led by Yishai Lehavi and Yael Shemer, Tulu offers a platform that blends smart in-building retail units with AI-driven insights. Through its proprietary system, known as the “TULU Brain”, the platform turns usage patterns into tailored digital experiences.
This approach aims to increase resident engagement while providing landlords and brand partners with data-backed insights.

Growth and Expansion

Launched in 2020, Tulu has expanded its presence to more than 60 cities across the U.S., Canada, and Europe. The company reports serving over 500,000 residents across markets including the U.K., Ireland, the Netherlands, Germany, Spain, Austria, France, Portugal, Denmark, Sweden, Norway, and Italy.

Use of Funds

The new capital will support the company’s operational expansion and further product development efforts.
To date, Tulu has raised $42M across its Seed and Series A rounds.

—----------------------

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