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By PropTechBuzz
11/18/2025
Big Rentals, a Los Angeles-based equipment rental platform, has secured $2.8 million in seed funding. The round was led by SNAK Venture Partners, with additional participation from Ironspring Ventures, Forum Ventures, Jason Calacanis’ LAUNCH Fund, and NuFund Venture Group.
The company plans to use the investment to deepen its presence in the construction and heavy equipment segment. Early results from its nationwide partner network have shown promising demand in the category.
The capital will also support the development of HQRent.com, the AI-driven software that enables independent rental operators to manage bookings, payments, and fleet operations through a single interface.
"For too long, local rental companies and small business owners have had to stitch together outdated tools, paper, and spreadsheets," said Pablo Fernandez, Co-Founder and CEO of Big Rentals. "We put the same technology used by national chains into the hands of independent operators, making it easy and affordable for anyone to start and scale a professional rental business."
Founded in 2023, Big Rentals operates as a dual-sided platform. It combines a national online marketplace with modern operations software for small and mid-sized equipment owners.
Independent businesses use the platform to automate scheduling, payments, and inventory—tasks that typically rely on manual processes. The marketplace also directs customer demand to local operators, improving utilization rates and opening new revenue streams.
Investors view Big Rentals as an early mover in a traditionally offline category.
"Big Rentals is transforming an overlooked yet essential backbone of our economy. Pablo and the team are building a category-defining marketplace, and we're thrilled to back a founder who combines deep industry insight with a software-first mindset," said Sonia Nagar, Co-Founder of SNAK Venture Partners, who will join the company’s board.
Nagar brings marketplace experience from BacklotCars and Sittercity, along with early-stage investments in Machinery Partner, Cameo, and Coinbase at Pritzker Group Venture Capital.
Demand for equipment rentals continues to rise as U.S. manufacturing, infrastructure development, and data center construction reach new levels.
Manufacturing construction has climbed to $223 billion, exceeding historic norms. Meanwhile, data center construction hit a $40 billion annual run rate, rising 30% year-over-year.
As contractors shift from owning equipment to renting it, the $80+ billion U.S. equipment rental sector is undergoing significant change. Big Rentals aims to unify the fragmented supplier landscape with a technology-led approach tailored for small businesses.
Big Rentals builds technology for the U.S. equipment rental industry, helping independent rental businesses manage bookings, payments, and inventory online. The platform uses AI automation to simplify scheduling and operations for small business owners.
Founded in 2023 and headquartered in Los Angeles, CA and Nashville, TN, the company is backed by SNAK Venture Partners, Ironspring Ventures, LAUNCH Fund, Forum Ventures, and NuFund Venture Group.
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PropUp, a provider of maintenance and renovation technology for the rental housing industry, has deployed its property maintenance and renovation platform with OTH Capital, a private equity firm specializing in residential acquisitions and development. The collaboration enabled OTH Capital to digitize inspections, monitor renovation progress in real time, and streamline unit turnovers across its portfolio—most notably at its Astra and Carina properties. OTH Capital faced the task of repositioning 560 Class C units to Class B within a 36-month period. To meet this timeline while maintaining high occupancy, the firm required a solution that could enhance coordination and visibility across teams. With PropUp’s platform, OTH tracked every unit turn and centralized communication among technicians, vendors, and asset managers, improving operational efficiency and transparency. “Repositioning hundreds of units across multiple properties on tight timelines is a monumental task,” said Nicholas Yarnall, Managing Partner, OTH Capital. “PropUp gave our team the control and insight we needed to stay ahead of schedule, maintain high occupancy and drive rents, ensuring we maximized the value of these assets. The platform’s ease of use and real-time tracking were critical to our success.” Following the deployment, PropUp trained a 10-member team in one day. The platform helped OTH achieve: Reduction in average turnover downtime from 63 days (Astra) and 57 days (Carina) to 21 and 25 days, respectively. 24 units renovated per month, surpassing the initial target of 15. Rent increases of 12% at Astra and 9% at Carina during the renovation phase. 91.25% average occupancy maintained throughout the project. Completion of full repositioning and disposition in 15 months, realizing a 2.32x return and 81.4% IRR. “PropUp is designed to help teams manage complex turns and repositioning plans with precision and speed,” said William Gottfried, CEO of PropUp. “In working with OTH Capital, we were able to show how our platform can not only streamline operations but also directly impact financial outcomes. The results speak for themselves—faster unit turns, reduced vacancy loss, larger trade-outs, and an accelerated path to disposition.” Gottfried and Will Yarnall, Vice President of OTH Capital, will present the case study at the 2025 NMHC OPTECH Conference & Expo on November 18, 2025, at the MGM Grand Hotel & Casino, Las Vegas. The session will cover how OTH leveraged PropUp’s tools to shorten renovation cycles and sustain occupancy during repositioning. PropUp provides maintenance, facilities, and property operations tools for apartment and single-family rentals across the United States and Canada. Founded by operators with decades of multifamily experience, the company focuses on improving operational efficiency and financial performance. OTH Capital, based in Austin, Texas, is a real estate private equity firm focused on acquiring and developing residential real estate assets.Real-time tracking and streamlined coordination enable faster unit turns, higher occupancy, and better rental performance.
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By PropTechBuzz
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