Sunday PropTech — also known as OYO Assets and backed by PRISM — has raised ₹125 crore ($15M) in fresh equity funding. The round was led by InCred, along with support from institutional and private investors. The company plans to use the capital to accelerate hotel acquisitions and strengthen its asset management operations.
Expansion Strategy for FY26
With the new funding of ₹125 crore ($15M), Sunday PropTech aims to acquire 12 hotels in FY26. The target list includes premium and mid-premium assets across key leisure and business markets. Seven hotels are already in advanced negotiation stages. After acquisition, these properties will operate under PRISM brands: “Sunday Hotels”, “Palette Hotels”, and “Townhouse.”
Business Model and Execution Approach
The organisation operates as a hybrid investment and hospitality platform. Its model allows PRISM to onboard hotels through management contracts, which require limited upfront capital. This structure supports efficient scaling and financial discipline.
According to InCred, Sunday PropTech’s current portfolio has shown resilient performance, steady cash flows, and unit-level profitability.
Financial Outlook and Value Creation
In its investor presentation, Sunday PropTech projected an EBITDA of ₹42 crore ($5M) for FY26. The company is also aiming for nearly three times this EBITDA by FY27. The outlook is supported by planned acquisitions and operational improvements across its hotel network.
Market Context and Industry Impact
The ₹125 crore ($15M) raise signals continued investor confidence in the intersection of proptech and hospitality real estate. As travel demand grows, Sunday PropTech is positioned to expand within India’s premium hotel segment. Its asset-focused model provides a structured path to long-term value creation.
Conclusion
The equity infusion of ₹125 crore ($15M) marks a significant step in Sunday PropTech’s expansion. The company plans to leverage the capital to acquire high-potential hospitality assets and strengthen its position as a differentiated real estate and hotel platform in India.
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