Charge Automation Appoints Flo Stich as CRO

Charge Automation Appoints Flo Stich as CRO

Canada-based Charge Automation, a provider of guest experience software for vacation rentals and hotels, has announced the appointment of Flo Stich as its new Chief Revenue Officer (CRO).

In a strategic move aimed at driving growth, Stich will lead efforts to increase industry awareness and accelerate growth by addressing key pain points for property managers within the guest experience.

While many clients have successfully self-onboarded, Charge Automation’s commitment to accessibility has led to the introduction of more personalized assistance. This approach ensures clients benefit from increased face-time, enabling them to enhance guest interactions and optimize revenue through seamless upsell opportunities, all while mitigating payment-related risks.

Stich brings extensive experience in the short-term rental industry, having most recently served as Chief Operating Officer (COO) at revenue management solution Turbosuite, and previously worked at data provider AirDNA and channel manager Rentals United.

Headquartered in Toronto, Charge Automation aims to create a unified and streamlined digital guest journey. Its sophisticated free pre-arrival tool empowers property managers to effortlessly gather essential guest information, ranging from collecting guest IDs and selfies to rental agreements, pre-arrival questionnaires, and personalized guidebooks with smart lock access, all seamlessly integrated into a user-friendly online check-in experience.

In addition to simplifying check-ins, Charge Automation’s smart auto-collect feature enables property management companies to revolutionize how they collect reservation payments, security deposits, and upsells, offering an automatic, smooth, and chargeback-free solution.

Designed with flexibility in mind, property management companies can personalize each guest’s journey based on property and booking source. Guests receive a secure link after reservation to fulfill their pre-arrival requirements, ensuring a smooth check-in process for both guests and property managers.

Charge Automation’s suite of services, tailored for property management companies, includes a guest portal and guidebook, providing guests with a centralized resource to review payment schedules, update payment methods, complete pre-check-in, ID verification, rental agreement signing, purchase upsells, and obtain access codes and other relevant information.

Stich said: “Having participated in some of the demos, I was impressed with the client’s reactions and it confirmed how Charge Automation tackles real pain points for serious property management companies.”

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