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Clever Real Estate, a rapidly growing real estate education and technology firm based in the USA, has recently completed the acquisition of Gravy Technologies, a startup renowned for creating the inaugural loyalty rewards platform tailored for first-time home buyers. Following the acquisition, Gravy’s talented team, spearheaded by co-founders Jeff Dinter, Jimmy Lien, and Will Dunn, will integrate with Clever.
Gravy Technologies, established in 2021, introduced a rewards program and financial fitness tools to gamify the home-buying journey, aiding aspiring homeowners in becoming mortgage-ready more efficiently. The Gravy app has facilitated over 30,000 individuals in preparing for homeownership, resulting in a cumulative $20 million in rewards.
Jeff Dinter, co-founder, and CEO of Gravy, who assumes the role of Clever’s VP of Product, expressed, “Clever provides us with a platform to broaden Gravy’s mission. In the future, our technology will extend its services to not only renters but also homeowners, sellers, and repeat buyers. With Clever, we tap into an engaged audience of over 10 million annual visitors seeking online advice, data, and education — individuals we can now involve in personalized interactive experiences within the Gravy platform.”
Beyond its consumer app, Gravy offers a “loyalty-as-a-service” (LaaS) solution for real estate agents and mortgage lenders, allowing them to provide a white-labeled loyalty app to their customers. The 2022 Loyalty Barometer Report by Merkle highlighted that 79% of consumers are more likely to engage with a company due to its loyalty program. Gravy’s technology enables any real estate professional to launch their loyalty program, rewarding clients for steps taken toward education and financial preparedness for homeownership.
Luke Babich, Clever co-founder, and CEO remarked, “We were impressed by Gravy’s technology quality and the LaaS platform’s significant traction with lenders and real estate agents. In the competitive real estate loyalty landscape, Clever is at the forefront, empowering our lender and realtor partners with the necessary networks and technology to compete successfully.”
Clever, since 2017, has saved customers over $160 million on realtor fees, boasting an average 5.0-star rating from 2,600+ verified customer reviews on Trustpilot. The recent introduction of Clever Pro, an all-in-one solution empowering mortgage lenders for increased profits and enhanced value provision to home buyers, has further solidified Clever’s position as one of the fastest-growing companies in the Midwest, recognized by Inc.
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By Proptechbuzz
By Ravi Kumar
