Buzzing into action...
These senior hires further strengthen EasyKnock’s technology-driven approach to the residential sale-leaseback platform. Judd Schoenholtz, the previous Chief Executive Officer and Co-Founder of Balance Homes, assumes the role of Chief Revenue Officer, while Aaron LaRue, a colleague at Balance, now holds the post of Chief Technology Officer. This represents another significant change made by the company following its recent acquisition of Balance Homes, ushering in a new era of leadership and a solid determination to provide groundbreaking financial solutions for homeowners in America.
The appointments of Judd and Aaron signal significant milestones and provide us with a guiding framework to navigate the industry’s inaugural marketplace. Their exceptional intellects have cleared the path for us to regain an upward trajectory, and it would be thrilling to witness the immense influence they will generate.
Judd Schoenholtz is responsible for supervising the expansion of the EasyKnock marketplace. He brings twenty years of technology expertise and leadership in the housing industry. His visionary approach extends beyond basic transactions to encompass cutting-edge solutions for consumers who buy and sell properties, leveraging new opportunities in real estate and unlocking the inherent worth of property. The inaugural crescendo of the world’s first event effortlessly combines Balance Homes’ breakthrough co-ownership concept and high-performing team into EasyKnock. Schoenholtz’s professional trajectory included co-founding and leading Open Listings, a prominent company supported by Y Combinator, which Open Door subsequently acquired. In addition, he has made significant contributions to the digital realm of well-known companies such as Google, Mattel, Samsung, Target, and JetBlue.
“I am excited to embrace the position of Chief Revenue Officer at EasyKnock, fueled by our mutual commitment to tackle the trapped equity crisis and expand the business, delivering essential solutions to a broader spectrum of American homeowners.”
Judd Schoenholtz
Aaron LaRue possesses a wealth of product and platform development expertise acquired over a decade of work with renowned financial institutions, including Zillow, SoFi, and Clara Lending. LaRue has over a decade of knowledge in product manufacturing, development, and cultivation, which he applies in his present role at EasyKnock to successfully integrate innovative abilities with data-oriented understanding. As the CTO, he steers the expansion of Easyknocks’ technological platform into new and uncharted territories while formulating a visionary strategy for EasyKnock to become a trailblazer in innovation and transform homeowners’ approach towards financial flexibility.Â
EasyKnock was established in 2016 in New York City, a center of pioneering ideas and advancements. EasyKnock is a cutting-edge sale-leaseback option for homeowners, highlighting its innovative approach backed by technology. The organization represents a complete and fundamental change in how American homeowners access non-loan services, providing them the means to achieve financial independence. By transferring their residence to EasyKnock, tenants can transition into homeownership seamlessly, without any additional inconvenience, while obtaining the essential resources to fuel their aspirations. EasyKnock offers unconventional solutions that surpass conventional limitations, enabling individuals to resolve debts, acquire their desired homes, and participate in business ventures, among other opportunities. This experience allows individuals to maintain their cherished connection to their residences and communities without loss. To delve deeper into the discourse surrounding the viewpoint of the transition.
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By Ravi Kumar
