Home Automation Startup Keus Raises Rs 100 Crore Funding Led by OAKS Asset Management

Home Automation Startup Keus Raises Rs 100 Crore Funding Led by OAKS Asset Management

Keus Smart Home Automation, a home automation startup based in Hyderabad, has successfully secured Rs 100 crore in its first external funding round. The funding was led by OAKS Consumer Fund, a mid-market private equity fund managed by OAKS Asset Management. OAKS Asset Management contributed Rs 80 crore, while the remaining amount was contributed by the founders, Brijesh Chandwani and Subram Kapoor. This investment marks one of the significant capital infusions into the smart home automation segment in India.

With this new capital, Keus plans to expand its presence by establishing experience centers in key cities such as Delhi-NCR, Bengaluru, Pune, and Mumbai, focusing on both Tier I and Tier II markets. Additionally, the company aims to intensify its operations in Hyderabad. Keus also intends to leverage the funding to develop innovative product offerings in the field of home automation and lighting.

Commenting on the investment, Vishal Ootam, Founder and CEO of OAKS Asset Management, expressed confidence in Keus’ approach, citing their commitment to design thinking and continuous innovation as key strengths that will solidify their position as a leader in the smart home automation industry.

Founded in 2017 by Brijesh Chandwani and Subram Kapoor, Keus specializes in wireless automation systems catering to the premium and luxury segments. Their smart home solutions enable control over curtains, lights, appliances, and more. Notable early backers of Keus include Vikram Nirula, Founding Partner at True North PE and Former MD at The Carlyle Group PE, and Amit Mehta, Director and Head of Family Office at LNB Group.

Keus emphasized that this funding comes at a pivotal time, as the demand for smart home automation solutions with modern designs and cutting-edge technology continues to rise. The company has already established partnerships with architects and interior designers in Hyderabad, deploying its advanced smart home systems in over 1,500 premium and luxury residences.

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