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Protiv, a New York City-based provider of a performance pay platform tailored for construction, landscaping, and service companies, has successfully secured $2.4M in Pre-Seed funding.
The investment round was led by Lightbank and Las Olas Venture Capital, with notable participation from Parameter Ventures and Early Light Ventures.
With this infusion of capital, Protiv aims to bolster its product offerings by incorporating additional features and expanding its go-to-market strategy.
Founded by Michael Fortinberry and David Franco, Protiv’s CEO, the company offers a patent-pending, integrated pay-for-performance platform. This platform is fully compliant with legal regulations across all 50 states and is specifically crafted for the construction and services sectors. It seamlessly connects budgets, goals, and timelines to worker incentives. Moreover, its granular worker-level visibility and engagement, coupled with a performance-based bonus structure, can be tailored to various contracting scenarios and seamlessly integrated into customers’ operational frameworks.
Protiv’s clientele ranges from small landscaping enterprises and mid-sized trade contractors to large civil construction firms. These companies have leveraged Protiv to enhance teamwork, quality, production, communication, and safety protocols.
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By Proptechbuzz
By Ravi Kumar
