Realtor.com® and Zillow, two prominent real estate platforms, have collaborated to offer an extraordinary rental listing experience for both renters and property managers. This partnership is expected to bring about significant changes in the rental listing environment and increase the number of rental listings available, offer tenants improved search options, and provide property managers with greater visibility and more opportunity to generate leads.
SUMMARY
– Realtor.com® and Zillow’s partnership enhances the rental experience for renters and property managers.
– Renters benefit from an expanded inventory of multifamily rental listings and interactive features like 3D tours and interactive floor plans.
– Property managers gain increased visibility and lead generation opportunities by distributing their listings on Realtor.com®.
– The partnership strengthens Realtor.com® as a comprehensive platform while expanding Zillow’s market penetration.
Renters using Realtor.com® will now be able to access Zillow’s exclusive collection of multifamily rental listings, expanding their options for available properties. This enlarged inventory comprises a variety of residential properties, such as apartments, condos, townhouses, and other multi-unit homes, all of which consist of 25 or more units.
To improve the renter’s experience in searching for a property, Realtor.com® will incorporate Zillow’s range of interactive features. These features include:
3D Home Tour – Virtual tours that allow renters to explore properties remotely, providing a realistic and immersive experience.
Interactive Floor Plans – Detailed plans that provide accurate spatial layouts, helping renters visualize the property’s size and configuration.
Walkthrough Videos – Guided virtual tours that offer a comprehensive view of the property, showcasing its amenities and surroundings.
These features empower renters to make informed decisions about potential rentals, reducing the need for in-person visits and saving them valuable time and effort.
Property managers now can distribute their multifamily rental listings on Realtor.com®, gaining access to its extensive user base of potential renters. By expanding their network, they will enhance the visibility of their properties and produce a greater number of leads, enabling them to find tenants more effectively.
Property managers can expand their reach to a broader pool of possible renters who are actively seeking multifamily properties by featuring their listings on Realtor.com®. The enhanced visibility results in a greater number of well-suited prospects, assisting property managers in swiftly filling vacant spaces and minimizing vacancy expenses.
The partnership between Realtor.com® and Zillow enhances Realtor.com®’s current rental options, which consist of direct connections with landlords who rent out single-family homes and low-rise buildings, collaborations with Internet Listing Services, and information obtained from various listing services across the country.
This comprehensive strategy guarantees that tenants have access to the latest and widest range of rental homes, irrespective of their dimensions, geographical position, or financial constraints.
Realtor.com® gains advantages from this relationship by strengthening its position as a comprehensive real estate platform, generating other sources of income by syndicating Zillow’s rental listings, and improving user engagement and retention through expanded rental features.
Zillow enhances its market penetration by utilizing Realtor.com®’s audience, creates more avenues for generating revenue by syndicating rental listings and reinforces its dedication to providing smooth rental experiences.
This collaborative alliance demonstrates the dedication of Realtor.com® and Zillow to delivering the utmost satisfaction to renters and property managers. This partnership will enable consumers and professionals to make well-informed decisions and confidently navigate the expanding rental industry.
Through a collaboration, Realtor.com® and Zillow have joined forces to offer an exceptional rental listing experience that will greatly benefit the whole real estate ecosystem. Renters will be able to choose from a broader range of properties and benefit from improved search features, while property managers will get greater exposure and more opportunities to generate leads. This collaboration is mutually beneficial for all parties concerned and will surely have a significant impact on the future of the rental sector.
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By Proptechbuzz
By Ravi Kumar