Will you buy a car just because it’s convenient for your daily transportation? Will you overlook the areas like – if it is a family car, if the vehicle is enabled for traffic-assistance, or if the car merges with Google map or if the car fits for SUVs.
Similarly, every client has a different niche when visiting a housing model unit. Some prefer a home that fits for a countryside ambience. Meanwhile, some prefer a home with smart technology integration.Â
Hence, you must design a housing model unit based on people coming from different demographic ranges. Note that, showing prospective tenants a space that they can believe as their own is the main objective.Â
Keeping that in mind, understanding the features preferred by various groups of individuals is your priority. However, you cannot simply change everything and fill the space with modern amenities.
Instead, designing each model unit with a target renter/buyer in mind is an ideal way. For example, if the property serves single professionals, a studio apartment could be marketed to appeal to them.
Market research is the first stage in creating a model unit that appeals to different demographics. In order to do that, your market research should include lifestyle, wants, and customer motives. It enables you to have a deeper understanding of your target area
Analyzing market data also helps you determine which features and amenities appeal most to certain customer segments.
For instance, young professionals living in cities are likely to prefer a tech-savvy and eco-friendly lifestyle. Hence, designing a contemporary living area with space for remote work and sustainable features will suit best. Moreover, people from this segment shall prefer convenience due to hectic lives. That’s why you must also add automated features like climate and lighting settings through smart home integration.
On the other hand, millennial families place a higher value on areas that are flexible and useful for their fast-paced way of life. Their top priorities are an inclusive open-plan cooking area that acts as a focal point for family gatherings and effective storage options for keeping a tidy living space.
That’s why emphasize on customising designs to appeal to a variety of market segments through the use of data-driven research.
A property can be situated in the core of a bustling city or in the middle of a peaceful rural area. But its appeal greatly depends on its location and design. Understanding the probable buyer profile for each unique environment is essential to maximising the appeal of a show home design.
Here are the prime factors you can watch out –
Young professionals and small families looking for modern, space-efficient designs. Hence, incorporating smart home technologies are best for city areas. Moreover, such ambience serves a lifestyle centred on efficiency and technological innovation.
Elder couples or families looking for a more spacious lifestyle are more likely to choose the countryside. These discriminating consumers, who appreciate the peace and quiet of rural living, are drawn to designs that emphasize comfort, classic beauty, and a harmonious relationship with nature.
You see, attracting the appropriate population is also influenced by a development’s architectural design. While a delightful traditional cottage may become the heaven for people looking for timeless elegance and classic charm, a sleek contemporary loft apartment may captivate the younger, modern-minded buyer.
Hence, in addition to improving the visual appeal, ensure your model unit reflects the tastes and goals of your audiences. By carefully matching your design strategy with distinctive qualities of each site and architectural style, you can achieve that.
Finding a display home design that strikes a mix between classic and current trends is difficult to get. While well-chosen, trendy details can provide contemporary flair and flavour, a neutral backdrop can accommodate a variety of tastes.
As realtor designers, that’s where you can innovate. Start with classic materials like stone and wood to create a high-quality foundation. This will endure shifting fashions. Next, add contemporary vibes to the room by including eco-friendly features, striking artwork, smart home technology, and flowing lines and shapes. You can also accessorize shelves with carefully chosen coffee table books and ceramic vases that are currently in style.
This combination of classic elements and contemporary accents guarantees that your model unit will not only reflect the newest trends but also endure over time.
If you want a broad space area to attract buyers, that space must have accessibility. For this, you can try using common designing items like neutral lights, game boards, multi-functional furniture, accessible technology etc. This inclusive strategy guarantees that people of all ages can utilize that space.
Apart from that, simple features like bigger doors and step-free entries can greatly improve a home’s appeal, especially for elderly people, families with small children, or people with restricted mobility. Again, you can also think of open floor plans to increase adaptability and meet the demands of senior citizens and families alike.
Including smart home amenities like voice-activated lighting or automated heating systems provides another level of appeal to tech-savvy buyers in this technologically advanced day. Additionally, adopting energy-efficient designs increases the property’s appeal to families on a tight budget by attracting purchasers who care about the environment as well as offering long-term cost savings advantages.
To go one step further, try optimizing natural light through careful design. This will reduce the need for artificial lighting while simultaneously increasing aesthetic value and adhering to energy-efficient principles.
You must also take into account well-positioned windows, skylights, or light interior finishes to enhance the effect of natural light in the house. In addition to promoting sustainability, such designs will make the living space hospitable and energy-efficient.
Here are some other underrated designing factors to check upon –
There should be more than one distinct appearance for model units. The total number of models will determine the degree of design freedom available in a particular attribute. Having additional models gives you more chances to try out various layouts, designs, and colour schemes.
Because there are so many different kinds of flats, there are sometimes two, three, or four models within the complex. Therefore, you need to set the mood, but you should also be imaginative with your colour schemes, artwork, and furniture choices so that people can see themselves living there as well.
The kinds and configurations of furnishings exhibited in the unit might also be influenced by an increased understanding of the target audience.
“Are they students and roommates, young professionals, families, or elderly people?” This will have an impact on the chosen furnishings’ design, use, pricing, and longevity.
‘Model unit’ housing has been impacted by the societal shifts brought about by the COVID-19 pandemic. The aftermath is that – now greater emphasis is on spending time in amenity places, even though prospective renters still value private apartments.
Experts refer to these units as “me-space,” but they are now somewhat less significant than the amenity integrated space, or “we-space.” In order to attract prospective residents, developers must start constructing clubhouses and other amenities ahead of schedule.
The size of private units has been mostly unchanged as a result of such change in preferences. For this reason, prefer model unit configurations with minimal partitions interfering with the unit’s size in order to maximise every square inch.
Furniture can be used to partition the area. Along with the floor-to-ceiling glass [windows], you can strive for as much openness and a lovely quality of light as you can.
The flexibility of the unit is also a crucial consideration given the rise of remote work, particularly if tenants plan to utilise their residences as workplaces.
Virtual apartment tours have become more popular now. Hence, potential tenants may choose to rent based only on a 3D model rather than booking a visit to the real apartment.
With 3D tour software, designers can simulate multiple unit combinations simultaneously.Â
In fact, without having to pay for more furniture or miss out on the opportunity to keep units as physical models, you can customize the model unit for all your remote clients.
However, not everyone expects virtual tours. Depending on whether a property is targeting an older or younger audience, their use—and usefulness—may vary.
The good news is that it can readily draw in the target’s diverse demography.
Creating a model unit/property that appeals to a variety of demographics is a complex process. For starters, one must take into account buyer profiles specific to a given location, a range of target audiences, aesthetic balance, and practical utility. In fact, it is a crucial part of real estate marketing as well.
By carefully examining such crucial areas, you’re not only improving the calibre and appeal of your model housing unit, but also ensuring that it appeals to a wider spectrum of prospective purchasers. This will greatly increase your properties’ marketability by drawing in more potential buyers.
So, if you want to design your upcoming project then let this blog be your tool kit!
By Proptechbuzz
By Ravi Kumar
