Do you believe that having a great product or service is sufficient to run a business? If so, everybody would be the entrepreneur of the year, right! You need a marketing plan that heightens your profile. This is specifically important for real estate.
Let's tell you why -
-
If you have a local popularity, chances are builders, architects and even new renters will connect to you. Hence, updating your deals with respect to the local market is essential.
-
The first thing people usually do today is find the company on Instagram, check reviews on Google, etc. Hence, having a social media presence gives viewers open access to your insights.
Hence, what are you waiting for? Let's create a real estate marketing plan from this blog itself!
Effective Real Estate Marketing Strategies
Develop a powerful digital presence
Establishing a robust online presence is crucial for showcasing products to millions of internet users. A website has many advantages, including the capacity to reroute users from various internet sources (both paid and organic), display user reviews as social proof, establish trust, and provide a customized user experience.
In fact, as recorded, 51% of home purchasers discovered their new home online! Even the National Association of Realtors states that 99% of millennials start their home research online. This demonstrates the significance of creating and maintaining a strong online presence.
As a matter of fact, there are innumerable instances of prosperous individuals using real estate marketing to establish their businesses. One of the best real estate agents in Los Angeles, Josh Altman, has over a million Instagram followers. He frequently shares pictures and videos of his professional and personal lives, which has helped him build and market his brand.
Make use of social media's power
Social media can assist agents in attracting new clients and establishing connections with pertinent clientele. Twitter, Facebook, and Instagram are helpful for building a powerful brand presence.
The growth of social media platforms will also help create a robust following that will turn into highly qualified leads when the time comes to introduce a new product. The key to raising social media engagement is having excellent photos and videos.
Here is a living example of social media power - With over 2 million Instagram followers, Ryan Serhant—the infamous star of the television program Million Dollar Listing New York—has made good use of social media. He frequently shares content and interacts with his fans as well!
Raise the bar of your expenditure for video advertising
You're probably aware that reels and shorts are now ranking higher than image-based content if you are familiar with social media algorithms. This suggests that you should increase your video marketing budget if you want to reach the greatest number of individuals and increase the effectiveness of your campaign.
Virtual tours allow potential buyers to virtually tour properties without having to leave the comforts of their homes. That's why you must get your hands on top software like iStaging , Tourwizard - Real Estate Virtual Tours, My360, and many other platforms for global clients.
This way, nobody has to spend extra time for site inspection or tour offsites for property experience.
Create a listing on the real estate website
If you compare the marketplace to personal websites, the marketplace gets more visitors.
For example, in countries like India, there are numerous well-known real estate platforms, including Housing.com, 99acres, and Magicbricks.
These marketplaces draw millions of visitors each month thanks to their extensive web presence. Moreover, by listing your property on these platforms, you'll be able to reach a wider audience of prospective buyers and improve your chances of making a sale.
Exchange emails with a roster of prospective customers
A customized method of maintaining contact with your audience and producing leads is email marketing. Why? Well, there are millions of active email users in almost every country!
Hence, businesses in the real estate industry can engage with prospective clients based on their interests by utilizing email marketing. To keep your audience interested, you can provide updates on properties, deals and discounts, business news, and more.
You can segment your lists according to parameters like budget, desired buying region, and property type preferences before you begin email marketing campaigns. This will assist you in crafting a message that is both pertinent and unique.
Campaigns leveraging influencers to promote properties
According to recent research, over 75% of consumers are eager to purchase goods that social media stars have approved. This has also grown in popularity as a property promotion tactic in real estate marketing.
Indeed, influencer partnerships help real estate companies gain credibility and trust with prospective customers.
Nikhil Chinapa and a real estate developer collaborated to market the developer's property and generate interest in their most recent endeavor. They were able to reach a wider audience and raise brand awareness because of this.
Add testimonials and feedback from clients
Lastly, nothing establishes trust with potential customers more than featuring written and video testimonies from happy customers on your website and social media pages.
In fact, today, the majority of prospective homeowners believe online evaluations to be just as reliable as personal recommendations.
So, apart from mentioning the top testimonials on your site, you can also highlight them in your weekly emails. This will help prospective clients stay updated with your growth as well.
3 offline real estate marketing ideas
Amidst the online marketing hacks, there is always the need for offline real estate marketing. Hence, below are some of those methods that will keep in the spotlight even offline -
Organize open houses
Seeing a house in person is usually a prerequisite for purchasers before they commit to a purchase. This is an opportunity that prospective local buyers can take advantage of, as well as a chance to meet you and go over the house and neighborhood in further detail.
Considering that you want to target people who are prepared to buy at the bottom of the funnel, you can view your open house as a top-of-funnel sales activity.
Gather and enter the contact details of every visitor into your customer relationship management system (CRM). A series of emails offering advice on purchasing and selling real estate, as well as "pre-listing" sneak peeks for subscribers, can be used to nurture those who aren't ready to purchase the house in your event.
Host or participate in community events
Local events provide an excellent platform for promoting your real estate company. These regional gatherings can assist you in building genuine connections with prospective customers and educating them about the essential details of your company.
Attempt to focus on events that have a direct bearing on real estate or the principles of your company. By doing this, you'll avoid standing out and increase your chances of establishing a rapport with your local market.
Design great stationery and signage
Producing superior promotional materials is an additional effective means of promoting your brand. These leaflets include your company name and contact details, which you can distribute during events and open homes.
Business cards, pencils, water bottles, keychains, and just about anything else you can think of that may be helpful can be included with this package. Eco-friendly alternatives like reusable straws, recycled pencils, and notepads are also something to think about.
Think about the signage you put up at events and open houses as well. These should have your logo and other details in a legible typeface that is large enough for onlookers to read, whether they are cars or pedestrians.
Takeaways,
Marketing is where you pitch what you serve. Now, in the field of real estate, this certainly gets challenging initially. But once you know where you can post your deals and receive the maximum response, you will be motivated to work more.
In terms of marketing, you have to work both digitally and offline side by side. Hence, take this blog as an apt example and save the expert suggestions for your next big endeavor!
FAQs
What are the four P's of marketing in real estate?
The four P's of marketing in real estate stand for - product, price, place, and promotion
Is marketing useful for real estate?
Yes! Marketing, specifically digital marketing, helps you reach potential buyers who are already looking for a home and other types of real estate properties.
How to create a marketing plan for real estate?
Here are some creative ways to make a marketing plan for real estate -
-
Provide cost-free home valuations.
-
Be a guest on a podcast that caters to your industry.
-
Make use of real estate-specific marketing software.
-
Display commercials in nearby stores.
-
Create a distinctive brand so that people can identify you.
-
Create a digital profile on well-known real estate platforms.
