If you often get tempted by some shopping email alerts, this is mostly due to the creative subjective line. It's also due to the effective pitching, CTA, and many more elements that make email marketing successful.
Hubspot states that 86% of customers (with 15% preferring daily emails) prefer to get promotional emails from businesses and organizations they are connected with at least once a month.
When business is mentioned, it includes every genre. This means real estate requires email marketing as well. If you are wondering what role it plays, well, sending out emails is the most efficient method of sharing real estate news, announcing a sale, remarketing to past clients, and so on.
Hence, let's explore how to kick-start a power pack email marketing strategy in this blog!
Key Strategies for Effective Real Estate Email Marketing
- Include a call-to-action
Suppose you want to share some of the latest insights on proptech companies in India, Dubai, and Australia. Now, to bring a client to sign up for your company newsletter, you need to make it workable. Hence, you need to put excitement through emails.
You see, the goal of human behavior is to bring happiness to others. As a result, you must be specific about what you want the people to do. Do you want them to look through your most recent listings? Would you like to receive a call from them?
That's when you need a powerful and convincing CTA (Call to Action).
You must include a call to action in each email you send in order to direct the reader toward taking the desired action. Here are some examples you can add at the end of your email -
- Buy now. Pay later
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- Buy it today
-
- Download the eBook
-
- Hear from our CEO
………..etc.
- Feature the latest testimonials
Adding endorsements from previous customers makes your words more convincing. Moreover, ratings and reviews have a significant influence. Doing so, you'll get more calls from prospective buyers or sellers if they notice that your previous clientele is satisfied with the service you provide.
What you can do is add the latest testimonials for products or services. Before you begin the mail, add a banner where you showcase your latest feature and what clients have already talked about.
At the end, you can also share the ratings that critics have added to your company. All these will make your email strong and marketing impactful.
- Use automations
Everybody wishes to be felt at the top. But manually customizing greeting notes, client-based offers, etc, may take a lot of time. That's why you should try to automate as much as you can.
For smart marketing sector like, proptech marketing, a well planned strategy can save time with automation. By using some of the latest email automation software like Mailchimp, Brevo, Omnisend, EmailOctopus, etc, you can send emails to your recipients automatically.
For example, the 'welcome series' is the perfect type of email automation for onboarding new subscribers to your brand.
Below are more email marketing ideas that you must implement to make your readers your valuable clients -
- Provide tips and relevant info
Show individuals that you care about their happiness. By giving constructive suggestions, you can let them know about the latest hacks in real estate enterprises.
For instance, What knowledge is necessary for financing a mortgage? What are some warning signs that prospective homeowners should be aware of?
In fact, you can give your recipients informative advice so they can choose wisely.
- Optimize for mobile
Individuals are likely to use several platforms to view real estate listings. For instance, while some people use mobile devices, others might utilize desktop computers.
Ensure that you also optimize your emails for mobile, which also needs to be focussed on the right amount of text size and use of multimedia.
Along with mobile friendly email letters, ensure that the CTA is visible throughout.
- Make it easy for people to sign up
Make sure you periodically send out an email newsletter if you want to optimize the effects of your email marketing strategy. In this manner, you may ensure that your readers remember you.
Keeping it as simple as possible for individuals to subscribe to your newsletter is essential. If not, they won't bother to make the time. Ideally, you want to employ a tool that allows users to easily and quickly sign up for your newsletter with just one click.
- Share on multiple platforms
Spreading your data across several platforms can also be something you want to consider. While emails have their place, think about sharing useful suggestions on your own blog if you have any. Another option would be to post them on social media.
Your reach can be greatly increased and your digital marketing campaign's effectiveness can be raised by sharing your content in different locations.
- Analyze data and adjust
In order to create content that will resonate with your target audience, make sure you gather a lot of information about your users as well.
For example, you should know how old your newsletter subscribers are, how much money they make, and whether they are interested in buying or selling a house.
Benefits of Email Marketing for Real Estate
You will reap a number of noteworthy advantages if you choose to leverage an email marketing campaign. Hence, let's explore the advantages that a right amount of email marketing can offer you in real estate -
To produce content specifically for your clients and potential customers, you can directly employ an email marketing campaign. It’s more intimate than drum beating a massive social media bombardment.
Through email marketing , you also provide potential clients and customers with the chance to contact you directly. Doing so, customers and prospective clients can click to reply to emails.
Emails are a fantastic method to keep current and attract leads, even though not everyone will read them from beginning to end. By keeping your name in front of readers' thoughts through email marketing, you may become their first choice when they are ready to buy or sell a home in the future, ahead of other real estate agents.
It doesn't have to be expensive to plan an email marketing strategy. Every time you wish to send someone a message, you don't have to pay money. Instead, you can send your latest deals, newsletters etc simply online. Either way it's cost effective, because even readers can keep your updates on track with only a single subscription.
Takeaways,
No business can today fully run without a proper email marketing strategy. The value of email marketing is, therefore, essential in real estate as well. Not all information is shared on social media pages. Hence, future clients need more than an announcement post to feel like VIP subscribers who can have access to the most updated insights and premium offers.
That's why you need to pitch a great email that can turn readers into your next client. Make every subject line a signature of real estate. In fact, send seasonal welcoming greetings with creative CTAs that make them subscribe instantly.
For more such ideas, save this blog and apply to start now!
FAQs
Is email marketing good for real estate?
Yes, email marketing and campaigns are useful tools for real estate marketers to guide prospective buyers through the purchase or sale process.
How often should I send emails to my real estate clients?
You can send emails on a weekly or monthly basis, with links to your freshly produced material. This way, you can maintain a standard consistency with your real estate clients.
How can I improve my email open rates?
By creating captivating subject lines often serves as the first approach to improving email open rates. Remember that as the sender, you just have a few seconds to get recipients to click through to your message.
