India’s real estate market is in the middle of a massive upgrade. Multiple reports estimate the sector will cross $1 trillion by 2030, driven by urbanisation, new-age assets, and rapid digitisation.
At the same time, CRM adoption has gone mainstream - over 70% of businesses already use CRM software, and those that do are significantly more likely to hit their sales goals.
For Indian developers, builders, and brokers, the message is clear: your CRM can make or break your sales engine. But with dozens of tools claiming to be “No.1”, how do you choose the right one?
In this 2026 guide, we’ve ranked the Top 10 Real Estate CRM Software in India based on India-specific use cases, AI capabilities, integrations, and real-world suitability for developers, brokers, and property agents.
Before we jump into the list, here’s how we evaluated each CRM:
Real estate focus:
Is it built for Indian real estate or adapted from a generic CRM?
AI-powered features:
Does it use AI to score leads, analyze sentiment, forecast trends, or map customer intent?
India-readiness:
Does it support portals, WhatsApp, telecalling, channel partner workflows, and local compliance?
Scalability:
Can it grow with a developer from a few projects to a large portfolio?
Ease of use & support:
How easy is onboarding, and is there strong India-based support?
Based on these criteria, here are the top 10 Indian real estate CRMs for 2026, with Sell.Do at #1 as an AI-first, real estate–exclusive CRM.
Sell.Do is an AI-powered CRM built exclusively for real estate, not a generic tool retrofitted for property workflows. It’s trusted by 1,000+ developers and recognised as a leading real estate CRM on platforms like G2 for ease of use.
What makes Sell.Do stand out is its AI-first approach to the entire real estate sales lifecycle:
AI Features
AI Call Analysis: Automatically extracts buyer details (budget, BHK, carpet area, project interest, possession timeline) from every call.
AI Sentiment Analysis: Instantly scores call quality using tone, confidence, clarity, and buyer engagement.
AI Call Summary: Generates a structured summary of every conversation, highlighting key requirements and next steps.
Multi-Language AI Transcription: Converts calls into accurate transcripts across 8+ Indian languages with speaker labels.
Ask Jarvis (AI Assistant): Lets teams ask questions like “Is the lead ready for a site visit?” and instantly fetches answers from call data.
Automation
Auto captures leads from portals, campaigns, social, and website forms in real time.
Automates follow ups via SMS, email, and WhatsApp to prevent leakage.
Smart site-visit scheduling and reminders reduce no-shows and manual coordination.
Inventory & pricing intelligence
Manages complete inventory with unit-wise availability, pricing, and discounts.
Matches buyer preferences with relevant units automatically, so sales teams pitch the right inventory faster.
Channel partner and post-sales workflows
Provides channel partner login, commission tracking, and deal transparency.
Extends beyond booking to payment tracking, documentation, and handover stages.
Data security & fast deployment
ISO 27001–compliant platform with quick go-live timelines (often within days).
Recommended for:
Mid to large developers, builders, and sophisticated brokers who want a purpose-built, AI-first real estate CRM rather than stitching together generic tools.
If you want a CRM that “thinks in real estate”- from lead to inventory to possession - Sell.Do is the strongest candidate to evaluate first.You can also learn more in this Sell.Do product overview on PropTechBuzz, which breaks down features and user insights in detail.
Zoho CRM is a powerful, India-born CRM platform used across industries, including real estate. It offers:
Custom modules for projects, units, and site visits
Strong workflow automation and email/SMS campaigns
Deep integration with other Zoho tools (Books, Campaigns, Analytics)
Many small to mid-sized real estate agencies choose Zoho because it balances flexibility, price, and automation, especially when they already use Zoho in other parts of the business.
So agencies that need an all-round CRM with the budget and bandwidth to customize it for real estate.
Salesforce is the global leader in CRM, with strong AI (Einstein), reporting, and integration capabilities.
In Indian real estate, developers often use Salesforce when they:
Run multiple projects across cities and verticals
Need complex, multi-layer workflows, approvals, and integrations
Have in-house IT/consulting partners to customise Salesforce for real estate
Salesforce lets you design complex, end-to-end real estate processes with powerful analytics, though it comes with higher costs and a heavier implementation lift.
That’s why it’s a better fit for large developers and diversified real estate groups that demand enterprise-level customisation.
HubSpot shines as a marketing-first CRM, widely praised as one of the most feature-rich free CRMs for small businesses, with strong marketing, email, and automation tools.
For Indian real estate teams focused on:
Content, inbound marketing, and lead nurturing
Email workflows, landing pages, and campaign analytics
Integrations with ad platforms and websites
HubSpot can serve as a powerful central system, offering excellent lead-nurture and marketing automation. While real estate-specific customisation is still needed, it’s ideal for builders and agencies that rely on marketing and inbound strategies as their main growth drivers.
TeleCRM markets itself as India’s telecalling-focused CRM, widely used by real estate brokers and call-heavy teams.
Key strengths include:
1-click dialer, call recording, and agent tracking
WhatsApp messaging integrated with calling workflows
Lead auto-assignment and site-visit follow-up management
If your sales motion relies heavily on phone + WhatsApp + aggressive follow-ups, TeleCRM can dramatically improve speed and visibility.
So we can recommend the Brokerages and inside-sales teams that live on the dialer and WhatsApp all day.
PropFlo is an AI-based real estate CRM built specifically for developers and channel partners in India.
Highlights:
AI-assisted lead management and sales tracking
Strong focus on developer–channel partner collaboration
Tools to manage the entire lifecycle from enquiry to possession
It positions itself as a developer-first platform with AI features, making it a serious contender in the India real estate CRM space. Developers who want an AI-enabled CRM with a strong channel partner angle.
NayaPurana combines a property listing portal and free CRM for Indian agents and small brokerages.
What stands out:
Free or low-cost CRM designed around the daily rhythm of Indian agents
Inventory and leads tied directly to listings on NayaPurana.in
AI-powered features for lead and inventory management, plus local support
It’s not as feature-rich as an enterprise CRM, but for solo agents and small teams it’s a compelling way to centralise leads and listings without heavy investment. Best suited for individual agents and small brokerages that want a simple, India-first CRM + listing ecosystem.
Solid Performers offers a cloud-based CRM with a dedicated real estate CRM module and strong lead management, deal pipelines, and reporting.
Why real estate businesses pick it:
Good balance of automation and analytics
Configurable sales pipelines and follow-up tasks
Lifetime deals or SME-focused pricing in some cases
It’s more of a horizontal CRM with vertical templates, so expect some configuration—but it’s a solid choice for growing real estate teams that want robust automation at a competitive price.
Best for: SMEs needing affordable automation and reporting without deep, industry-specific AI.
Freshsales (from Freshworks) is consistently rated as one of the best overall CRMs for real estate thanks to its intuitive interface, customisation, analytics, and built-in telephony.
Real estate teams like it for:
Easy-to-use UI and mobile apps
Built-in calling, email, and deal pipelines
Good automation and AI-assisted insights in higher tiers
It isn’t real estate–exclusive, but with the right setup, it can comfortably run a modern sales floor for developers or brokerages.
Best for: Teams that want a modern, global-grade CRM that still works well in the Indian context.
BizPlus CRM is an India-focused CRM with a dedicated pitch for real estate agencies. Its own content positions it among the top Indian real estate CRMs.
Core strengths:
Lead management and property tracking
Sales automation with analytics dashboards
Suitable for small to large agencies with local support
It’s a strong contender for agencies that want a general-purpose yet India-aware CRM and are comfortable evaluating it alongside the other tools on this list.
Best for:
Agencies that want local support, configurable features, and Indian pricing.
Even with a clear list of the top real estate CRMs, the “best” one still depends on your business model, team size, and sales process. A mid-size developer, a broker-led team, and a solo agent will not benefit equally from the same platform.
Factors like AI capabilities, telecalling needs, WhatsApp workflows, project volume, and budget all play a big role.
To simplify your decision, explore our detailed guide on how to choose the best-fit real estate CRM for your business.
Indian real estate is moving fast toward a $1 trillion market, and CRMs are no longer optional- they’re your operating system.
If you’re serious about scaling, start by evaluating an AI-first real estate CRM like Sell.Do, then benchmark others like Zoho, Salesforce, HubSpot, TeleCRM, PropFlo, NayaPurana, Solid Performers, Freshsales, and BizPlus against your needs.
Pick the one that helps your team:
Capture and prioritise the right leads
Run every site visit and follow-up on autopilot
Keep inventory, pricing, and payments in one place
Get AI insights instead of manual spreadsheet juggling.
