Deed, an upcoming digital investment platform, is preparing to launch a new solution that aims to simplify and democratize access to Dubai’s growing real estate market. Designed for global investors, the platform will enable fractional property investment starting at just AED 500 (approximately $136), with no local residency requirements or paperwork involved.
The platform, which is in the final stages of preparation, will operate under the regulatory oversight of the Dubai Financial Services Authority (DFSA), with licensing through the Dubai International Financial Centre (DIFC). Deed aims to offer a secure and transparent digital experience tailored to modern investors.
“Deed turns real estate from something exclusive into something effortless,” said Othman Al Dawamenah, Chairman of Deed. “We’re unlocking real access to Dubai’s property market backed by regulation, technology, and trust.”
Ahead of its official debut, Deed has already begun engaging with the broader property and fintech community. The company participated in several major events, including the International Property Show (IPS), Seamless, and Confex, where it hosted panel discussions and presented its vision to regional stakeholders.
Industry thought leaders featured in Deed’s early engagements include:
Dr. Mahmoud AlBurai – Senior Director, Real Estate Policies & Innovation, Dubai Land Department
Makram Hani – CEO, Arms & McGregor International and Executive Board Member, FIBREE
Mohamad Kaswani – Managing Director, Mortgage Finder (Property Finder Group)
Mohammad Mousa – CEO, IE Real Estate Institute
These interactions have helped position Deed within the evolving conversation around tech-enabled real estate investing.
As part of its go-to-market preparation, Deed has initiated partnerships with several key players in Dubai’s property and tech sectors:
IE Real Estate Institute (IEREI): A government-authorised certification body focused on professional standards in Dubai’s real estate sector.
Arms & McGregor International: A leading real estate group supporting strategic access to the Dubai property market.
Al Mohammed Haj Real Estate: A respected brokerage supporting the sourcing of select residential properties listed on the platform.
Propscan: UAE-based digital platform for property maintenance and management, focused on individual owners. Aligned with Deed at IPS 2025 as part of a broader industry collaboration.
These collaborations are expected to help deliver a full-stack experience once the platform becomes publicly available.
Deed’s technology aims to bring greater accessibility to one of the world’s most dynamic property markets. Its upcoming platform is being built to support fully digital transactions, giving global users the ability to browse and invest in fractional property units in a matter of minutes.
The company is expected to officially go live very soon. Once launched, Deed will represent a new approach to real estate investment in Dubai, with bringing together regulation, technology, and global access.
To learn more ahead of the launch, visit: startdeed.com
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