The idea of owning real estate without bearing the full weight of property prices has long attracted attention. In the recent launch of Fractional Real Estate Investment Platforms Category Portal & Demo Day, prominent players from UAE and India participated.
The event brought together visionary fractional real estate leaders from UAE and India such as Bashar Khdair, Founder and CEO of Deed, Ghassan Farajallah, CEO of SmartBlocks; Rony Dahan, CEO of Vesta Investments; Gregory Brenig, CEO of BlockTech; Mayur Raj Kapoor, CEO of BRIKitt;; and Surya Gedela, Founder and CEO of Ryzer. Panelists discussed advancing fractional real estate, highlighting products and navigating regulatory challenges.
Through interactive demos and panel discussions, attendees gained firsthand exposure to how fractional real estate is transforming traditional property investment. The event highlighted innovative solutions that blend technology, compliance, and market intelligence, ensuring investors can participate in high-value properties with ease and confidence.
From operational risk management to capital appreciation and liquidity, the discussions provided practical guidance and strategic foresight, making it an invaluable learning experience for both seasoned investors and newcomers to the sector.
The session opened with the chief guest, Vaninath Reddy Renati, who praised the platform’s intent and framed governance as a trust mechanism. He reinforced the regulatory dimension: “regulatory or the governance is not merely for a compliance per se. It is an tool to create that credibility and trust among our peer investors.” That framing — passion for the product plus regulation as credibility — set the tone for the rest of the conversation.
Panelists responded in ways that expanded, clarified and sometimes contrasted that view:
Bashar Khdair (Deed) underscored regulatory assurance and accessibility from Dubai’s perspective: “we can let investors from anywhere in the world invest from as little as 500 dirhams in a piece of a property in Dubai.” His comment showcased how regulated frameworks (DFSA/DIFC) are enabling low-entry points for global investors.
Ghassan Farajallah (SmartBlocks) picked up the future-facing thread and emphasised practical outcomes: “the future is a fraction ownership the future is tokenization.” He tied tokenisation to liquidity and cross-border access.
Rony Dahan (Vesta Investments) grounded the technology in user experience, describing the product as understandable and consumer-facing: “it's an exchange where people can buy like they buy some project in Amazon.” His point: simplicity and retail UX will accelerate adoption.
Gregory Brenig (BlockTech) returned the conversation to execution and standards: “our mission is to empower real estate professional to launch their own fractional platform in just weeks.” That sentence captured the pragmatic, “picks and shovels” role of white-label infrastructure.
Mayur Raj Kapoor (BRIKitt) brought an operator’s, demand-side view — particularly for holiday homes and lifestyle assets — explaining that his platform is “consumption-first,” and noting the product’s appeal to those who want use-value alongside investment value.
Surya Gedela (Ryzer) closed the loop on data and trust, reminding attendees of the technical distinction that matters to many buyers: “I don't much see the difference between fractionalization versus tokenization except um the only difference is to bring the data on chain so that no one can tamper.” In short — data integrity is foundational to investor confidence.
The event repeatedly circled back to one theme—trust. In markets like India and the UAE, where property investments are emotionally charged and paperwork-heavy, fractional platforms face a dual responsibility: simplifying access while ensuring credibility.
Several founders noted that “trust is not built on product features alone, but on how well platforms protect investor interests.” Safeguards such as property due diligence, escrow mechanisms, exit clarity, and transparent disclosures were highlighted as table stakes rather than differentiators.
Without these, fractional real estate risks being dismissed as speculative. With them, it has the potential to rival established instruments like mutual funds or bonds.
Another key takeaway was the awareness gap. Unlike retail investors who understand stocks and mutual funds, many remain unfamiliar with fractional models. As one founder put it, “The first battle isn’t fundraising—it’s explaining what fractional ownership is and why it matters.”
This is where category-building events like Demo Day play a role: standardizing language, drawing lines of comparison with global benchmarks, and equipping investors with frameworks for evaluation.
Several platforms demonstrated not just their tech but their efforts in investor education—from simplified dashboards to explainer content. The consensus was clear: for the category to expand, investor awareness must grow as much as transaction volume.
While some view regulation as a hurdle, participants at the event saw it as a legitimizing force. India’s real estate investment space has historically been fragmented, but moves by SEBI and RERA indicate a maturing market.
Fractional platforms argued that thoughtful regulation could separate credible players from opportunistic ones, instill confidence among larger institutional investors, and accelerate adoption. The UAE, with its proactive financial ecosystem, was seen as a potential template for how fractional ownership could achieve regulatory recognition.
Demo Day demos highlighted technology’s role in the category—tokenization, transparent dashboards, secondary marketplaces, and digital verification all came under discussion. These tools aim to bridge the gap between investor expectations and real estate’s traditional opacity.
Yet the consensus was pragmatic: while tech can streamline access and operations, the real innovation lies in structuring products that feel safe, scalable, and comparable to traditional asset classes.
The Fractional Real Estate Investment Platforms Category Launch & Demo Day made clear that this is a sector on the edge of formalization. Still nascent, the category carries both opportunity and risk.
The biggest signal from the event was that fractional ownership has matured beyond one-off experiments. It is being positioned as a structured asset class, with founders openly engaging regulators, investors, and the wider ecosystem.
In the words of one participant, “Fractional real estate is no longer about experimenting with one building. It’s about proving that shared ownership can be a long-term, regulated, and trusted way of investing in property.”
As PropTech Buzz’s initiative showed, the category may not yet have all the answers—but it now has a stage, a language, and a growing group of stakeholders aligned on its future.
By Proptechbuzz
By Ravi Kumar