Jitty, a London-based proptech startup, has raised $3.8 million in seed funding to expand its AI-driven home-buying platform across the UK. The funding round was led by REA Group, alongside Goodwater Ventures, angel investors, and existing backers Gradient Ventures and True Global.
Buying a home in the UK is often described as one of life’s most stressful events. Jitty aims to reduce that burden by making the process simpler, faster, and more transparent through its AI-enabled platform. The company now has $5.8 million in total funding and plans to accelerate its nationwide rollout.
The new capital will support product development, team expansion, and the onboarding of more estate agency partners. A nationwide launch is expected soon.
Jitty was founded by Graham Paterson and Daniel Cooper, both of whom bring experience from high-growth tech companies. Paterson previously held product roles at Wise and Deliveroo, while Cooper was a senior engineer at Deliveroo and Hopin.
Their motivation stemmed from personal experiences with buying homes in the UK. According to Paterson, the founders were surprised at how outdated and disjointed the process felt—even when compared to ordering takeout online.
Their goal became clear: apply modern technology to bring efficiency and clarity to property buying. Today, the company maintains a diverse team, with women making up 50% of full- and part-time staff.
Jitty’s platform uses a combination of large language models (LLMs), computer vision, and natural language search. This enables buyers to carry out specific searches, such as:
"a 3-bedroom period home within 90 minutes of London Paddington, with good-sized rooms and off-road parking."
The interface emphasizes visual content and allows users to shortlist, annotate, and collaborate on property choices—all in one place.
Unlike most property portals, Jitty doesn’t charge estate agents for listings or leads. The model is buyer-focused, which the team says promotes transparency and better usability.
Since launching in 2023, Jitty has powered over 250,000 property searches and partnered with agencies such as Nested, Meyers, Boardwalk, and Keller Williams Scotland.
With the recent funding, Jitty plans to:
Increase its UK property inventory
Add rental options
Expand the team
Deepen estate agent partnerships
Improve features for insights and decision-making
Prepare for international expansion
REA Group’s Melina Cruickshank noted the platform's unique approach to helping buyers visualize homes, calling it a “highly immersive” direction for property discovery.
Jitty is positioning itself as a tech-forward alternative to traditional property portals. Its buyer-first model, AI capabilities, and partnership-driven strategy suggest a long-term shift in how people search for homes in the UK—and potentially beyond.
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By Proptechbuzz
By Ravi Kumar