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UK proptech Keyzy scales rent-to-own model with £130m funding

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United Kingdom#UK housing market#startup funding#alternative homeownership#proptech funding#proptech for real estate#Keyzy#Crayon Partners
By PropTechBuzz
11/19/2025

London-based proptech company Keyzy has raised asset-backed funding from French real estate private equity firm Crayon Partners. The capital will allow the company to acquire more than £130 million in residential properties over the next 18 months.

The arrangement forms what Keyzy calls the first OpCo-PropCo structure of its kind in Europe. Through this model, the firm can bring in additional capital partners as it grows its rent-to-own portfolio.

Rent-to-own model

Founded in 2021 by Simon Groll and Jeremy Matallah, Keyzy offers renters a way to convert up to 100% of their monthly rent into a deposit. The structure uses fixed-term leases with pre-agreed purchase prices.

According to the company, this system helps prospective homeowners build the standard 10% deposit within two years. This contrasts with the estimated 14-year timeframe often cited for saving a 10% deposit on an average London home.

Technology and financial assessment

Keyzy uses open banking and other data sources to assess budgets, verify income, process applications, and report rental payments to credit reference agencies. These reports aim to help residents strengthen their credit profiles.

The company also runs Klink, a homebuying coaching app that guides users in developing the financial habits needed for future mortgage applications.

Expansion plans

This funding follows a £3 million seed round co-led by Axeleo Capital and Outward VC in 2023. Keyzy plans to use the new capital to expand its inventory from 28 homes to more than 250 rent-to-own properties across Greater London by 2027.

The firm has already deployed part of the Crayon Partners funding, acquiring £30 million worth of properties in Q4 2025, with "additional neighbourhoods expected to come online in the coming months".

Co-founder Matallah says the company is now positioned to make "large-scale acquisitions across London to provide a diverse range of future homes to our applicants".

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