Luxury Presence, a real estate software company focused on websites and marketing tools for agents, has raised US$37 million to introduce Presence® CRM. The new product uses artificial intelligence to help agents identify potential deals within their existing networks.
Rather than relying on manual data entry, the CRM is designed to surface early signals that suggest when contacts may be ready to buy or sell. These signals often appear before a prospect actively reaches out.
The funding includes US$22 million in Series C equity, led by Bessemer Venture Partners, along with a US$15 million debt facility from JP Morgan. Additional participants include NextEquity, GSBackers, TPC, and real estate agents Adam and Jade Mills.
With this round, Luxury Presence’s total funding stands at US$89 million. The company plans to use the capital to support the February 2026 launch of Presence® CRM, which will be offered across all pricing plans.
Importantly, the rollout will reach an existing base of 17,000 real estate businesses and 87,000 agents already using Luxury Presence’s products.
Most traditional real estate CRMs function as contact databases. They store information and reminders but depend heavily on agents to update records and track conversations.
Presence® CRM follows a different model. Instead of waiting for input, it continuously gathers data from web activity, social networks, and past communications. Based on these signals, the system highlights contacts that may represent near-term opportunities.
For example, the platform tracks changes such as job moves, shifts in net worth, or increased online engagement. These indicators help predict buying or selling intent, even when prospects have not expressed it directly.
In addition, the CRM suggests next steps and prepares outreach messages in the agent’s communication style. As a result, agents can act faster without starting from scratch.
Presence® CRM runs on the company’s proprietary Presence® AI. According to the company, the system processes around 700 million interactions and 15 billion data points each year.
The CRM automatically enriches contact profiles, monitors behavioral signals, and flags moments that may require attention. Each day, agents receive a prioritized feed showing who to contact, why it matters, and what to say.
At the same time, the platform updates itself by syncing with agent websites, social platforms, and third-party data sources. It also integrates with existing CRMs, allowing agents to import contacts rather than manage a separate system.
Luxury Presence began in 2016 by helping real estate agents build professional websites. Over time, it expanded into lead generation and marketing automation.
This evolution revealed a consistent challenge. Agents did not just need more leads. They needed better ways to convert long-term relationships into actual transactions.
According to CEO Malte Kramer, the platform is now focused on “feeding the agent” — not the other way around.
This focus aligns closely with luxury and high-value real estate, where deals often emerge after years of relationship-building. Presence® CRM is designed to maintain those relationships while reducing the need for constant manual follow-ups.
The company says agents using its platform grow six times faster and close nearly three times more transaction volume than others in their markets. The new CRM is expected to further support that performance gap.
For professionals working in property technology and CRM, the launch points to several broader shifts.
CRMs are moving beyond record-keeping. Instead of simply storing data, newer systems aim to guide users on what actions to take next.
Drafting messages in the user’s voice reflects growing demand for outreach that feels timely and human. This expectation is likely to extend beyond real estate.
By concentrating on real estate workflows, Presence® CRM avoids the compromises often seen in horizontal platforms. This focus allows for more relevant automation.
Traditional lead scoring often misses early intent. Tools that track behavioral and life-change data offer a clearer view of future opportunities.
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