By Proptechbuzz
By Ravi Kumar
Magic, a New York–based artificial intelligence company focused on enhancing real-world experiences, has raised $10 million in seed funding. The round was led by Lerer Hippeau, with additional participation from Bling Capital, Floodgate, and hospitality-focused investors Major Food Group and VCR Group, founded by Gary Vaynerchuk and David Rodolitz.
The company intends to use the capital to expand its team and develop new AI-powered products across multiple sectors, including hospitality, retail, real estate, and wellness. The goal is to create tools that simplify operations and deliver more personalized customer experiences across these verticals.
Founded and led by Maggie Tang, Magic is emerging from stealth after developing Loyalist, an agentic CRM platform used by hundreds of restaurants. Loyalist integrates multiple systems—such as reservations, point-of-sale, private event platforms, and social media—into a single, real-time CRM. The platform supports marketing, review management, and reporting, while providing actionable insights to help operators enhance guest experiences.
For instance, Loyalist enables restaurants to recognize returning customers, recall preferences such as a favorite dessert or table, and send tailored event invitations. As Tang explained, this approach helps businesses “streamline operations while creating memorable, personalized interactions at scale.”
Loyalist currently powers tens of millions of guest interactions annually across major restaurant groups, including Major Food Group, Momofuku, Le Bernardin, COTE, and Daniel Boulud’s The Dinex Group. The platform represents more than $2 billion in guest spending, with its revenue growing more than tenfold over the past year.
With this new funding, Magic plans to extend the reach of its AI technology beyond restaurants and into other experience-driven industries.
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