Magicbricks, a prominent real estate platform, has acquired a majority stake in PropViz, a technology company specializing in immersive solutions for developers. The acquisition aligns with Magicbricks’ strategy to enhance technology-driven engagement and streamline decision-making processes for real estate stakeholders.
As part of this partnership, Magicbricks has launched a suite of innovative 3D visualization tools developed by PropViz. These offerings include virtual walkthroughs, interactive tours, smart location maps, integrated booking systems, and real-time inventory management solutions. The aim is to provide developers with advanced tools to improve customer engagement and accelerate sales.
Magicbricks stated that this acquisition complements its existing portfolio of developer-focused services, such as verified leads and organized site visits. By integrating PropViz’s capabilities, the company seeks to deliver end-to-end solutions that cater to both developers and homebuyers.
Sudhir Pai, CEO of Magicbricks, emphasized the company’s commitment to full-stack solutions for the real estate ecosystem. He highlighted that the inclusion of PropViz will extend Magicbricks’ offerings, supporting developers from pre-launch stages to ongoing sales campaigns. This acquisition underscores Magicbricks’ vision to redefine real estate interactions through technology.
Founded in 2019, PropViz has established itself as a leader in immersive real estate solutions, having developed over 125 million square feet of virtual spaces and 1,800 interactive layouts in collaboration with more than 100 developers. The integration of PropViz’s technology marks a significant step forward in Magicbricks’ effort to bring innovative tools to the market.
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By Proptechbuzz
By Ravi Kumar