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Paylode Acquired by Moved to Expand Ancillary Revenue Automation

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United States#Paylode#Moved#proptech acquisition
By PropTechBuzz
12/16/2025

Paylode, a perks and partnerships platform focused on ancillary revenue, has been acquired by proptech company Moved. The transaction brings Paylode’s technology, team, and partner ecosystem into the Moved platform, as both companies look to scale automation across resident move-ins and non-rent revenue streams.

The acquisition integrates Paylode’s ancillary revenue automation capabilities into Moved’s existing system for managing residential moves. As a result, property operators can access a broader set of tools designed to simplify resident engagement and generate incremental income beyond rent.

“We built Paylode to turn everyday customer touchpoints into meaningful, monetizable experiences through perks and ancillary partnerships,” said Mikhail Naumov, Founder & CEO of Paylode. “Together with Moved, we’re accelerating our vision and leveraging our industry-leading ancillary revenue automation stack to unlock massive opportunities in residential real estate and beyond.”


Paylode’s Platform and Market Presence

Paylode was founded to help businesses convert routine customer interactions into personalized, revenue-generating experiences. Over time, the company built a platform adopted by real estate and consumer brands such as Equity Residential, FirstKey Homes, and The General.

According to the companies, Paylode’s offerings currently reach more than 15 million consumers. Its focus on embedded partnerships has positioned it as a key player in the emerging ancillary revenue automation category.


Strategic Fit Within Moved’s Platform

For Moved, the acquisition adds a new layer to its existing proptech stack. The company specializes in automating the resident move process while enabling property managers to offer relevant services during high-intent moments.

“This marks an exciting new chapter for Moved and a major step forward in the value we deliver to our real estate clients and their residents,” said Adam Pittenger, Founder & CEO of Moved. “Paylode’s team and technology are best-in-class, and integrating their platform into the Moved OS adds a powerful new layer to automate ancillary revenue and elevate the resident journey. Together, we’re helping operators unlock new income while creating a modern, seamless moving experience.”


Expanding the Ancillary Revenue Automation Category

As part of Moved, Paylode is expected to broaden its reach across residential real estate. The combined platform aims to help property management companies generate non-rent income, improve engagement, and manage rising operating costs through contextual offers and partnerships.

Together, Moved and Paylode report supporting more than 1.2 million residential units and over 550 ancillary brands. The combined network is projected to generate tens of millions of dollars in annual ancillary revenue potential, while offering residents savings of up to $1,000 per move through bundled services and exclusive offers.


Looking Ahead

The acquisition reflects a broader shift toward integrated, automated resident experiences. By combining move automation with embedded monetization, Moved and Paylode aim to create a more connected ecosystem for operators and residents alike.

Editor’s Note: This announcement complements Moved’s previously released statement regarding the acquisition of Paylode. This version presents the news from Paylode’s perspective.

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