Proho, a home resale platform, has raised $1 million in a pre-seed funding round. The round saw participation from Bharath Vivek Chandhok and other investors.
The company plans to use the funds to strengthen its pricing intelligence, expand its distribution network, and scale operations across new micro-markets.
Residential resale transactions in India often take several months. This delay is mainly due to uncertainty in pricing, timelines, and execution.
As a result, sellers struggle to set realistic prices. At the same time, buyers remain concerned about property verification and transaction security.
To address this, Proho is building a data-driven platform focused on improving predictability in resale transactions.
At the core of Proho’s platform is an AI-based valuation model. It analyses historical transactions, real-time market trends, and buyer activity.
This approach helps estimate pricing at a unit level within specific micro-markets. Therefore, both sellers and buyers get clearer insights before making decisions.
In addition, the platform aims to reduce information gaps that often slow down transactions.
Beyond pricing, Proho has developed a structured distribution system. This ensures that properties are refurbished and positioned for sale.
The platform also connects these properties with a curated set of verified buyers. As a result, transactions move faster once a property is market-ready.
This combined approach allows Proho to function as a guaranteed resale solution.
Proho has already seen faster turnaround times in select micro-markets of Noida. The company states that it has been able to reduce sales cycles while maintaining stable unit economics.
However, the company has not disclosed detailed performance metrics.
Proho was founded by Saurav Suman, Alaukik Kumar, and Shalin Gandhi.
Saurav Suman, an IIT Bombay graduate, previously co-founded Pocket52, which was later acquired by Gameskraft. His experience as a real estate investor led him to identify inefficiencies in the resale market.
Alaukik Kumar has worked on product development across companies such as Bewakoof, Pocket52, and PDI (US).
Shalin Gandhi brings over a decade of experience in technology-led businesses. He has worked across platforms at Pocket52, Gameskraft, and Yubi (Spocto).
According to the company, the residential resale market in India exceeds $60 billion annually. Despite its size, inefficiencies remain a key challenge.
“Uncertainty is the biggest friction in resale,” said Saurav Suman, CEO and Co-founder of Proho. “Our focus is to improve clarity so both sellers and buyers can make informed decisions.”
Going forward, Proho aims to expand its presence across more cities while refining its valuation and execution systems.
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