The Real Brokerage Inc. has signed a definitive agreement to acquire RE/MAX Holdings, Inc.. The deal will combine both businesses under a new entity called Real REMAX Group.
The transaction values RE/MAX Holdings at about $880 million. It is based on a multiple of seven times its projected 2025 EBITDA. The company expects the deal to improve earnings and margins within the first full year after closing, excluding one-time integration costs.
The acquisition brings together two different operating models. Real operates a technology-driven brokerage platform. In contrast, RE/MAX runs a global franchise network with strong brand recognition.
RE/MAX has a presence in more than 120 countries. It also supports over 145,000 agents globally. On the other hand, Real focuses on digital tools, AI-driven processes, and a growing agent network.
Together, the combined company will support around 180,000 agents and nearly 8,500 franchisees. More than 100,000 of these agents are based in the U.S. and Canada.
Importantly, RE/MAX and Motto Mortgage will continue to operate under their existing brands. Meanwhile, Real will continue as an owned brokerage.
The companies plan to integrate Real’s proprietary platform, including AI tools and transaction management systems, into the broader network.
As a result, agents and franchisees may see improved productivity. They will also gain access to tools such as automated workflows and integrated financial services.
For consumers, the combined platform aims to simplify the home buying and selling process. This includes faster response times, better transparency, and more consistent service across transactions.
In 2025, the two companies supported around 1 million transactions in North America and 1.8 million globally. Therefore, the integration could impact a large volume of real estate activity.
The combined entity is expected to generate approximately $2.3 billion in annual revenue. It may also deliver about $157 million in adjusted EBITDA before synergies.
Additionally, the companies expect around $30 million in annual cost savings. These savings will likely come from shared services, corporate efficiencies, and technology integration. Most of these benefits are projected by 2027.
Over time, the company plans to reduce its debt levels. At the same time, it intends to continue investing in product development and technology.
After the transaction closes, Real’s CEO Tamir Poleg will lead the new group as Chairman and CEO. Real’s COO, Jenna Rozenblat, will take on the role of Chief Integration Officer.
The new company will have a 10-member board. Three members will come from RE/MAX Holdings.
Real REMAX Group will be headquartered in Miami. However, it will maintain significant operations in Denver. The company’s stock is expected to trade on NASDAQ under the ticker REAX.
Under the agreement, RE/MAX shareholders can choose between stock or cash. Each share is valued at $13.80 based on Real’s closing price on April 24, 2026.
After the deal, Real shareholders will own about 59% of the combined company. Meanwhile, RE/MAX shareholders will hold around 41%.
The transaction is expected to close in the second half of 2026. However, it remains subject to regulatory approvals and shareholder consent.
Notably, the deal does not depend on external financing. Real has secured a $550 million commitment to refinance existing debt and cover transaction costs.
—----------------------
Raising capital? Explore 3,000+ PropTech and ConTech VCs in one place →https://www.proptechbuzz.com/vc
If you are a proptech company and want to promote your products for free, go to proptechbuzz.com and submit your products. For investors or proptech buyers, sign up on our platform to stay informed about exciting updates and trends in the Proptech Ecosystem.
Explore more Proptech news at proptechbuzz.com/news, for news tips and promotions, reach out to marketing@proptechbuzz.com.