RealReports, an AI-driven property intelligence platform used by leading MLSs and brokerages across the U.S., has secured $1 million in strategic funding from its partner organizations, including MetroList Services, Inc. and MLS Now.
Unlike many early-stage companies, RealReports operates profitably. Its founders describe this as an intentional choice rather than a temporary phase.
“We’ve built RealReports to be an extremely fast-paced, but long-term and durable business,” said James Rogers, CEO and Cofounder of RealReports. “We didn’t need to raise capital, but when our partners—organizations that truly understand the industry—wanted to deepen their relationships, it made perfect sense. This isn’t about runway, it’s about strategic alignment and acceleration.”
The newly raised capital will support RealReports’ ongoing growth across sales and product development. The company has expanded its team to manage rising demand and continues to add new partners. In 2025, RealReports crossed 50 signed partnerships, a pace that places it among the fastest-adopted solutions in real estate technology.
“MetroList invests in top performing companies that have the potential to bring about real change to move the industry forward,” said Dave Howe, CEO of MetroList. “Our decision to invest in RealReports is rooted in their execution and vision. They’re not just building another real estate tool—they’re building the connective tissue for a smarter, more transparent industry. We’ve seen firsthand how RealReports empowers agents, brokers, and consumers alike.”
Garry Marsoubian, CEO of MLS Now, added: “RealReports has proven they can ship, scale, and sustain—consistently delivering products that solve real problems with precision and speed. What sets RealReports apart is their ability to bridge cutting-edge AI with the everyday workflows of real estate professionals. They’re profitable, nimble, and deeply aligned with MLS values of accuracy, trust, and transparency. This investment is about more than capital—it’s about partnership. We’re proud to back a company that’s not only redefining what’s possible in property intelligence but also doing it the right way.”
RealReports has rolled out several product upgrades and new tools this year. These include improvements to the main RealReports platform and enhancements to its AI property advisor, Aiden. It also introduced new MLS and brokerage solutions such as Generator, Taxshot, Prospector, and Sightline—tools built to support lead generation, tax insights, prospecting, and market analysis.
"We’ve built an entire ecosystem of products that compound in value—each one designed to build on the next,” said Zach Gorman, COO and Cofounder of RealReports. “From lead generation to client engagement to deep market intelligence, every RealReports product enhances agent workflows, drives new business, and delivers more value to consumers—all seamlessly integrated in one elegant, intuitive platform.”
By combining profitability with steady product growth, RealReports has positioned itself as a notable player in property intelligence. The company aims to connect comprehensive property data with AI-driven tools that support modern agent workflows.
In today’s market, you either know the most—or lose to someone who does. RealReports turns comprehensive, nationwide property data from 70+ top providers into AI-powered intelligence that helps agents deliver deeper value, close more business, and gain a decisive advantage. Trusted by leading MLSs and brokerages, RealReports has set the new industry standard for real estate agents determined to win.
MetroList Services Inc. is the official Multiple Listing Service for more than 20,000 real estate professionals across Northern California. Now in its 40th year, MetroList operates ten regional administrative centers and provides a broad range of tools, resources, and services to support agent success.
MLS Now is Ohio’s largest MLS, serving 14,400 subscribers across 32 counties in Ohio and West Virginia. The organization is recognized for its focus on digital tools and resources for real estate professionals.
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