Rentana Grows Valuation by 4.6M in 90 Days Outpaces Rival

Rentana, a revenue intelligence platform for multifamily operators, helped increase property valuation by $4.6 million during a 90-day pilot with 29th Street Capital (29SC). The firm selected Rentana after testing its software alongside a new product from a legacy industry player.

The pilot focused on evaluating performance across multiple dimensions, including rental income, onboarding efficiency, support, and platform usability. Rentana outperformed its competitor across all categories.

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Pilot Overview and Outcomes

29SC manages a portfolio of more than 12,000 units. Before choosing a revenue management platform, it conducted an initial review of eight vendors. Two finalists were selected for a 90-day trial: Rentana and a system from a well-known industry veteran.

During the trial, Rentana-powered properties achieved:

$4.6 million in additional valuation gains, 1.5x higher than peer-managed properties

3.5% stronger net rental income growth, driven by better pricing and occupancy

Faster onboarding and support:

• Properties onboarded in 1–2 days (vs. 3–6 weeks)
• Support response time averaged 5 minutes (vs. 3 days)

Rapid product development:

• 125 new features launched in 90 days, including tools tailored for 29SC’s team

Robert Waz, Vice President at 29SC, noted that Rentana’s user interface and real-time responsiveness gave the firm a “strategic advantage.”

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Platform Differences

While legacy platforms often use opaque pricing models and delayed updates, Rentana offers a more adaptive approach. The platform uses an AI-driven pricing engine that adjusts to market changes, offers transparent dashboards, and promotes internal adoption through streamlined workflows.

The pilot highlighted how Rentana's system enabled faster decision-making and greater operational control.

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Scaling With Institutional Demand

Rentana is expanding its product, onboarding, and customer success teams to support growing interest from institutional real estate operators. The company recently raised $5 million in seed funding, backed by Zigg Capital and Benchstrength.

CEO and Co-founder Julie Blanc emphasized Rentana’s focus on usability and speed of implementation. “We aim to redefine how revenue is managed in multifamily housing,” she said.

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About the Company

Rentana is an AI-powered platform designed for revenue optimization in multifamily real estate. Founded by professionals with prior experience at Stripe, Airtable, and Airbnb, the company supports institutional teams with data-driven pricing tools and real-time performance insights.

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