Seraya, a Dubai-based proptech and hospitality startup, has secured $1.8 million in seed funding through a mix of equity and debt. The investment will support the company’s plan to expand its portfolio of serviced apartments to 50 units by the end of 2025.
The round brings Seraya’s total capital raised to $2.15 million. It was led by a Saudi family office, with participation from German family office DLL and select angel investors.
Founded in October 2024 by Pepijn Haima and Ibrahim Shami, Seraya operates premium serviced apartments in Downtown Dubai, Business Bay, and Marina. The company reports an occupancy rate above 92 percent since launch.
Seraya secures long-term leases, typically for five years or more, before renovating and furnishing each apartment. The firm also manages the guest experience directly, which allows greater control over quality and operations. This vertically integrated model forms the basis of its growth strategy.
The company has been adding about one apartment per week to its portfolio. By 2025, Seraya plans to extend its presence to Palm Jumeirah, Dubai Creek, and selected villa communities. Its goal is to manage 50 premium units by the end of next year.
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