By Proptechbuzz
By Ravi Kumar
Sunday PropTech, also known as OYO Assets, announced plans to acquire 12 hotels in FY26 as part of its strategy to grow its portfolio of premium and mid-premium properties.
The hotel asset management firm, backed by PRISM—the parent company of OYO—is currently in advanced discussions for seven acquisitions. The expansion reflects rising demand for quality hospitality assets and the company’s intent to strengthen its position in India’s real estate-driven hospitality sector.
“The portfolio acquisition will be funded through a mix of debt and equity, leveraging the company’s strong balance sheet and investor support from an InCred and Analah-led consortium, along with Prism Life and its shareholders such as SoftBank,” the company’s management said in a statement.
The new hotels will be operated under PRISM’s existing hospitality brands, including Sunday Hotels, Palette Hotels, and Townhouse.
Saurav Agarwal, board member, Sunday PropTech, said the company is focusing on properties in high-demand markets with strong return potential. “The need for high-quality premium and mid-premium hotels, coupled with growing interest in travel, has been increasing significantly. We see compelling opportunities to deploy capital in this space,” he said.
The company also indicated that beyond its immediate acquisition pipeline, it will continue to assess opportunities in midscale and premium segments. PRISM already has a strong operational footprint across these categories through its existing hotel brands.
“The company’s strategy centres on acquiring properties in good locations with potential for higher returns, leveraging PRISM’s network and established brand presence across these markets,” the statement said.
Sunday PropTech also functions as an investment platform that enables PRISM to onboard premium hotels in India through management contracts, requiring minimal upfront capital. This model helps the company expand efficiently while maximising operational synergies and investor returns.
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