Have you ever wondered why real estate agents like Grant Cardone are turning into content creators? It is evident that people in real estate are emphasizing on user-based ideas for marketing.
Talking of which, content creations, vlogging, poll campaigns etc. are talks of the town when it comes to creative marketing. Hence, for starters, the real estate industry should focus on quality content and start capitalizing on content marketing.
At present, when the term ‘marketing’ sparks, people directly relate to social media. Now, this is the most trending and sustainable choice. However, you must also focus on gathering attention from every medium. Be it an ad from billboards, creative punchlines for your latest project launch etc.
You can push your copywriting skills on email marketing with seasonal quotes as well! There are more such ways to boost creative marketing in the real estate business.
Explore below!
1. Post a quiz on the local market on your real estate website.
People enjoy taking quizzes on almost any topic. Give your audience a quick, multiple-choice test on a topic they are interested in. Check to see whether they have any knowledge of your town's history or which well-known figures were raised there.
You may even base the questions or themes on more general issues that have little to do with your target audience. For example, pop culture in general or music or film in particular.
However, a challenging quiz on the nuances of buying or selling a home is necessary if you want to be the go-to resource for your leads. You can prefer the quiz also as the basis for a contest, with the winner receiving a gift card to a nearby cafe or restaurant.
2. Provide Home Assessments to Generate Leads for Sellers
Homeowners who are considering selling want to know the value of their house. Get seller leads by incorporating a house valuation tool into your website.
In order to view their house valuation report, your visitor must first input their address and then be asked for their email address and other details. You have a fresh seller lead to get in touch with after they provide you this information.
Since your house appraisal program has already recorded the physical address, you can follow up via normal mail even if they decline to sign up via email.
3. Create a detailed explanation film about your agency.
Use real estate explainer films to set your company apart from other agents in your market. If you were Steve Jobs (rest in peace), describe your services while wearing a black turtleneck.
Present yourself as a political candidate and convince others that you are the best candidate for the position. Heck, even make fun of those terrible 1-800 lawyer advertisements, just like in "Arrested Development."
Keep in mind that personality has a significant influence on buyers and sellers' decisions, so have fun while still conveying the information that customers need to know about your brand.
4. Respond to enquiries from buyers and sellers on your blog.
Finding out what questions your target audience is asking is a good method to generate ideas for blog posts. You can check these question lists using two tools:
· Answer The Public
· People Also Ask
‘Answer The Public’ application uses your search terms to generate a list of questions. For instance, if you enter "los angeles homes," the following queries can appear in the search results:
· Should I get a house in Los Angeles?
· How much does it cost to purchase a house in Los Angeles?
5. Make your real estate video marketing more compelling.
Unlike blog posts and promotional email messages, sending a holiday greeting to your contacts is unlikely to move them down the sales funnel. Nevertheless, you can humanize your brand by joining in on well-appreciated events, whether they are local or national.
You might also think about doing "man-on-the-street" interviews. These videos' topics do not have to be related to your company or even real estate in general. You may ask them about a local college or professional sports team, or you could ask them philosophical topics like what life's purpose is.
6. Create a blog post or video series highlighting the best local eateries and entertainment options.
Living in a neighborhood with lots of food and entertainment alternatives is becoming a more significant aspect for modern homebuyers, even though price, size, style, and features are still the most important factors.
Reviews and information about movie theatres, restaurants, and similar establishments can be found on Yelp, TripAdvisor, and numerous other websites. However, there is a problem with these portals: It can take a very long time to find the correct information or a well-written review.
Create a number of blog entries and/or films that provide prospective homeowners with information about the best restaurants and businesses in your neighborhood.
Closing words,
You can surely have a business plan to run. However, is that plan worth selling your property? That is where you must work on gathering your strengths. Earlier, if a property felt impressive, clients wouldn't waste time but buy it. Now with the competitive real estate market, it is difficult both for the seller and the buyer to target the right property at the right place.
That’s why apart from traditional real estate marketing, you need a cutting-edge approach. That is possible when you have a ‘creative marketing strategy’.
You will have clients from different walks of life. Each of them will have separate requirements when looking to seal a property deal. Hence, when having a great creative pitch will not simply seal the deal. Moreover, a strong creative marketing builds trust with prospective realtors.
You will need a digital portfolio that enhances your idea, seasonal campaigns, social media presence of your business etc. These are just a few examples of where you must ace your game at creative marketing. The best part is you are free to use any strategy.
Now, go above and start applying each of the mentioned hacks!
